Once upon a time clocking billable hours for exercising our mystical powers was fun and profitable. The reality of contemporary design practice is quite different. While we continue to use words like intuition, talent, authenticity and creativity -- frameworks of understanding for each of them have begun to be developed. These frameworks are integral to "design thinking." Perhaps -- intuition comes from experience, talent lies in well developed skills, authenticity is determined by evolutionary models and creativity is determined by the value of outcomes within a domain. These developments are not to be feared or disregarded due to their hype-factor. In fact it’s good news that we have begun to understand these mystical powers of ours in a more quantifiable light.
Design thinking may be wrought with buzz or hype. But, maybe there is good reason for this. Do we work in mysterious ways? Sometimes. Examining design thinking provides us with an opportunity to better understand both our physical and cognitive process. This increased understanding can only be a good thing -- allowing us to teach and practice more effectively.
It's a good sign and a mark that our craft is reaching an age of maturity where we might begin to consider calling it a discipline.